Founder Story
Rawah was born after our founder Aqib Ali a ski to the face – probably not how you thought this story would begin, right?
In educating himself on the best stuff for eliminating redness, blemishes, and scarring, Aqib soon discovered that everything out there was so specialized, it took a cabinet full of products and a 30-minute regimen to see results.
Plus, the entire experience – from education to application – was geared toward female customers. It was almost as if skin care companies didn’t realize guys have skin, too…
Launching with a Hydrating Facial Serum, Jake founded Krete to provide simple, quick, and effective solutions for men’s unique skin care needs.
Do you know what’s in your skin care products?
We won’t be surprised if you don’t. In fact, most skin care companies have no idea what is actually in their formulas, either. That’s because they outsource their formulation to third parties, often using the same premade formulas as every other brand, with cheap ingredients that can be harmful.